With the 'new economy' a completely new facette of direct sales is the
online business. With Google AdWords advertising it is possible to
attract people to the portfolio of a market newcomer if the right
keywords are used in combination with an efficient website. Excellent
knowledge of the German language and market (selecting the right
keywords and advertisement messages, design of the related webpage) is
the key for the success. A German marketing partner is therefore
recommended for foreign vendors.
Some types of keywords (e. g. 'outsourcing') are already stressed too
much with Google
AdWords which results in high prices of above 2,50
Euros per click. In case you set a low limit (e. g, 0,20 Euro per
click) your advertisement will never be shown.
- relatively low invest
- good possibilities for analysis through conversion
- no on site sales required
- not much awareness about client's pain, pain chain,
individual demand and requests
- not leading to a good personal relationship with the
Who should do so?
While this can be a support for other sales approaches as well, it is
possibly not enough for most businesses to achieve the growth goals.
But especially for SAAS (Software as a Service), online portals and
other internet business this can be a sufficient approach.