The German IT market is a mature market with thousands
participants. Vendors from abroad who start now to sell to Germany are
coming late into this market. Usually they have 4 different approaches
Buy a German Company
Buying a German company is by far the most
expensive, but also the fastest way to have success. Along with the
German company you get an existing client base and a complete sales
team. But a huge upfront investment is needed. Read more . . .
Indirect Sales Approach
through German resellers promises quick results with only small upfront
investment. But most forget that this usually works only with a local
German support team managing the partners. Read
more . . .
Direct Sales Approach
The direct sales approach needs a huge initial investment and patience,
results in significant cost of sales but promises the best customer
loyalty, margin and control. Read more
. . .
the 'new economy' a completely new facette of direct sales is the
online business. With Google AdWords advertising it is possible to
attract people to the portfolio of a market newcomer if the right
keywords are used in combination with an efficient website. Read more . . .
the German sales activities along with either direct or indirect
approach is the solution of choice for those who depend on fast
results. Read more . . .