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In the Heart of Europe

Germany is located in the geographic center of Europe making it a perfect location for companies hoping to tap into the European market's 500 million potential customers. In the north, Germany's seaports are an important conduit for trade with the UK, Scandinavia, and the Baltic states. Moreover, road and rail links provide easy access to Denmark and the rest of Scandinavia. In the west, an extensive network of roads, rail links and waterways feeds into France and the Benelux countries.

Europe with Germany in national colors

To the south, Germany has strong commercial ties with Switzerland and Austria and direct road, rail and water links with the Balkan states. Turning eastwards, Germany's borders with Poland and the Czech Republic also bring Slovenia, the Slovak Republic and Hungary within easy reach and make the more distant markets in Greece, Turkey, Ukraine and Russia readily accessible.

Where to be in Germany?

If you are planning to have your own local office in Germany, where should it be?

First of all it depends on the industry you are dealing with. If you are mainly selling to governmental organisations then you have to be in Berlin. If you deal with financial organisations (e. g. banks) the best place to be is Frankfurt.

Berlin

Berlin is Germany's biggest city (approximately 3 million inhabitants). Office rental is cheaper and average salaries lower than in many other German cities. This makes Berlin to a relatively unexpensive location for foreign vendors coming to Germany.

Frankfurt

Frankurt has Europe's biggest international airport (followed by London Heathrow). Excellent flight connections make this place the first choice for foreign vendors. This is possibly not Germany's nicest place: People are here for business.

With Frankfurt being in the middle of Germany travel distances are minimized. Also the Rhein-Main area around Frankfurt is a big IT market, especially for the financial sector.

Munich

Munich is the secret German IT capital. Many IT companies are located there. It is also known as the most expensive place (office rental, average salaries) in Germany. But employees love to live there.

Where are the big IT vendors located?

If you want to take this as an inspiration for your thoughts:
  • Hewlett Packard: Bad Homburg (near Frankfurt), Böblingen (near Stuttgart), Ratingen (near Düsseldorf)
  • IBM: Stuttgart
  • Microsoft: Munich
  • SAP: Walldorf (near Mannheim)
Looking at a map you will soon notice: The south is more crowded than the north.
SELLto.de: B2B Sales Outsourcing
2010-05-25
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